The Ins and Outs of Email Marketing

Thinking about starting an email marketing strategy for your business or looking to give your current one a fresh boost? No matter where you are in your journey, we’ve got you covered! Here’s a friendly guide on getting started and why email marketing is a game-changer for your overall marketing strategy.

Why Email Marketing? 🤔

Email has been around for a while, but don’t let that fool you—it’s still incredibly effective! With over 3.9 billion email users worldwide, email isn’t going anywhere soon. On average, email generates $38 for every dollar spent and continues to account for a greater share of new customer acquisition than social media. 📈

Getting Started 🚀

With the rise of numerous email marketing platforms and the staggering 293.6 billion emails sent and received each day, it can seem overwhelming to dive in. To make it easier, we’ve put together a simple guide to help you get started or revamp your current strategy.

Create a Strategy 🗺️

Know Your Target Audience: Understanding your audience allows you to personalize your content, relate to your customers, and increase retention. No one likes irrelevant emails cluttering their inbox! 🧐

Set Goals: What do you want to achieve with your email marketing campaign? Build brand awareness, boost loyalty, sell a product, or all of the above? Clear goals help measure campaign success. 🎯

Create a Schedule: Decide whether you’ll send emails weekly, bi-weekly, or monthly. Consistency is key so that customers know what to expect. 📅

Build a Great Subscriber List 📝

Create a Lead Magnet: Offer something valuable in exchange for email addresses, like a guidebook or webinar. Ensure it’s relevant, engaging, consumable, readily available, and aligned with your goals. 🎁

Use Opt-in Forms: Those little boxes that pop up on websites? They can be annoying, but they work! Make sure they’re relevant, attention-grabbing, and highlight a great offer. 📋

Find the Right Tool 🛠️

Choosing the right platform can be daunting. Look for tools that fit your business needs, with features like built-in templates, social media integration, and email scheduling. HubSpot has a great comparison of top platforms. 🏆

List Segmentation 🎯

Targeting the right audience with the right content is crucial. Segment your list based on unique characteristics and interests. This personalization increases engagement and gives subscribers what they’re looking for. 🎈

Build Email Content ✍️

Copy: Ensure your messaging is on-brand and clear to build loyalty and awareness. 🖋️

Visuals: Use optimized images with alt text for accessibility and situations where images don’t load. 🖼️

Call to Action: Include a clear and appealing call to action to encourage clicks. Examples: learn more, join us, sign up. 🔗

Subject Line: Personalize it and make it reflective of the email content. Test different types to see what gets the best open rate. 💡

Mobile Optimization 📱

Most consumers check emails on their phones. Ensure your emails are mobile-optimized with attention-grabbing preheader text, concise content, enticing buttons, and a single-column layout for easy reading. 📲

Analyze and Adjust 📊

Track the success of your campaigns through your email platform and website analytics. Test different frequencies to optimize open, click-through, and unsubscribe rates. 🔄

Legal Stuff ⚖️

Follow legal regulations for sending emails to build trust and protect consumer information. Familiarize yourself with the Canadian Chamber of Commerce consent regulations, GDPR, and the CAN-SPAM Act. 📜

If you need support with your email marketing, we can help you leverage compelling content and a great strategy to get ahead! We offer free discovery calls, so connect with us today! 🚀📧